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Mobile Apps

Pocket Magic

Native experiences, real-time products, and iOS engineering from app architecture to WWDC recognition.

Selected mobile work

Mobile app projects

Consumer products and native product systems across video, social, AI, and games.

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iPhone game platform

Meme Arcade

Principal EngineerCurrent

Meme Arcade
Meme Arcade
Technical contribution

An iPhone arcade for discovering and instantly playing web games.

Built a mobile discovery experience around swipe browsing, in-app play, saved favorites, and local play history. The App Store listing documents the released experience; the companion book covers the iOS architecture.

Meme Arcade · App Store Developer listingMeme Arcade engineering guide Technical bookExplore project
AI commerce

SpreeAI

Lead iOS ArchitectDec 2020 – Apr 2023

Technical contribution

The native foundation for immersive commerce.

Led iOS architecture for an AI/3D shopping and avatar platform. Connected modular SwiftUI product domains, AR capture, cloud assets, and automated delivery into a maintainable mobile foundation.

Résumé Career record
  • My contribution · 2020–2023 SwiftUI

    Native commerce foundation

    Led modular iOS architecture, connecting ARKit, LiDAR, and 3D visualization to cloud assets and automated releases.

    Résumé Career record
  • Current product · later evolution 1 photo

    A lightweight try-on entry

    The current platform starts with a shopper photo or a representative digital twin, without requiring a body scan.

    SpreeAI platform Current product documentation
  • Later product · Nov 2025 Embedded

    Shopping inside the brand

    The 2025 CFDA interview describes try-ons integrated into brand websites, apps, and in-store experiences.

    CFDA · Nov 2025 Industry partner interview
  • Later product · May 2025 Fit

    Size guidance alongside visuals

    The May 2025 announcement describes virtual try-on and size prediction as connected parts of the shopping experience.

    SpreeAI · May 2025 Company release
Native companion app

BTwin Friends

Principal Engineer2024-Present

Technical contribution

A mobile companion built around import, conversation, and return visits.

Built the native client, subscriptions, and analytics for BTwin Friends. The public iOS listing documents text imports, coaching personas, and conversation continuation; the launch release establishes its 2024 rollout.

Résumé Career recordBTwin · App Store Developer listingExplore project
Native conversation app

TwinChat

Principal Engineer2023-Present

Technical contribution

Character discovery and interactive dialogue, launched on iOS.

Created an iOS conversation product with a large character catalog and custom twin creation. Contemporary launch material and the founder interview document the mobile experience and its asynchronous, podcast-like conversations.

Best Mobile App Awards · Jun 2023 Founder interviewTwinChat · May 2023 Company releaseExplore project
Consumer messaging

Community

Senior iOS DeveloperSep 2019 – Sep 2020

Technical contribution

A native app behind direct audience relationships.

Contributed to iOS architecture during Community’s early growth. Helped move key surfaces from React Native to native iOS and introduced SwiftUI, Combine, and MVVM for a more maintainable product.

Résumé Career record
Independent product

Ultrakam

Founder2014

Technical contribution

Professional filmmaking, built for the phone.

Created a filmmaking suite that pushed iPhone capture beyond Full HD, with manual controls, high-quality codecs, and a companion Bluetooth remote. Built around the workflows of independent filmmakers.

The Next Web · Mar 2014 Independent reporting
Founder → acquisition

FlyrTV

CTO & Co-founderJan 2014 – Dec 2018

Technical contribution

A mobile rendering engine for fast, editable video stories.

Co-founded FlyrTV and led its rendering and template architecture. The launch described a proprietary playback engine, editable stories, interactive links, and export for multiple social formats.

Résumé Career recordFlyr · Mar 2017 Company release
Swift tools

iOS open source

Three distinct Swift projects for packages, persistence, and web surfaces.

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Repository

SwiftSPM

An open-source configuration tool that clones and renames a Swift package, then pairs it with a linked demo app so framework changes are reflected immediately during development.

Public · active · SwiftOpen on GitHub
Repository

DataStore

An open-source Swift library that gives ObservableObject models persistence with configurable encryption, automatic background saving, and direct SwiftUI integration.

Public · active · SwiftOpen on GitHub
Repository

WebViewSwiftUI

An open-source SwiftUI wrapper for WKWebView that brings navigation controls, load progress, conditional reloads, and custom link handling into a clean SwiftUI integration.

Public · active · SwiftOpen on GitHub
Technical writing

Mobile articles

A practical archive of SwiftUI, modular architecture, iOS persistence, security, and mobile product lessons.

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iOS architecture · 2021

Demystify SwiftUI

Notes on SwiftUI identity, state, view composition, and the framework's update model.

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Demystify SwiftUI
iOS architecture · 2023

Modular Applications with SPM, SwiftUI and Combine

Build a modular iOS app through the Simple3D example: SwiftUI interfaces, Combine state, and SPM packages with clear dependency boundaries. A practical guide to MVVM, dependency injection, and reusable modules.

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Modular Applications with SPM, SwiftUI and Combine
Developer tooling · 2024

SwiftSPM: Instant SPM + Tandem App tool

Scaffold a Swift package together with its companion demo app. Local package linking keeps the feedback loop short, so you can develop and test reusable modules before publishing them.

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SwiftSPM: Instant SPM + Tandem App tool
Reading

Mobile books

A field guide to mobile architecture and the product systems behind it.

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New Book · 2026

Modern iOS Architecture: Deconstructing the $3B MemeArcade

A practical guide to the modular, hybrid iOS engineering decisions behind an application inspired by MemeArcade—covering SwiftUI, Combine, SPM, async/await, WebViews, persistence, notifications, and observability.

Printed Edition Free Ebook
Cover of Modern iOS Architecture: Deconstructing the $3B MemeArcade by Hassan Uriostegui